VITAMEDIAS
TV ads 'a waste of money': Advertisers who spend millions of pounds on TV commercials could be wasting their money according to a study from the London Business School, which claims few of us actually watch the ads.
The study found people who watched television with family or friends were far more likely to talk to each other during the commercial breaks than to focus on the ads.
This, it claimed, meant advertisers were misguidedly spending money on placing their commercials in popular programmes rather than in less-watched shows, where lone viewers were likely to be concentrating on the ads.