CONTAMINANTES
Google and Branding: By now you may have heard of the study that proclaimed Google to be "brand of the year." Above Coke. This is for a company that is less than 10 years old, with no advertising firm, and almost no visual elements anywhere on its site. [...]
To be fair, while I firmly believe in my thesis that the experience is the brand, it may be best not to get over-excited about the "brand of the year" study