VITAMEDIAS
Blog Publishers Stealing Web Limelight: Weblogs, or blogs for short, the online diaries that first flowered among would-be Emily Dickinsons in cyberspace, are now taking root among office workers and university students and drawing attention from big media who hope to tap their appeal.
Marketing: Flogging on a Blog: Dr Pepper is trying to use the grass-roots power of Weblogs to promote its new drink
One Weblog guru thinks the campaign might backfire. “It seems ironic that a company would want to manipulate a phenomenon that’s so generally bent on exposing things,” says alpha blogger Doc Searls. “In my view blogs are the antidote to viral marketing.”
[act.:] The Raging Cow Boycott: Raging Cow has got everybody buzzing - to the extreme, baby!
Actually, they've really just got a lot of people mad, but the tragedy is that the agency (Richards Interactive) and the company (Dr Pepper/Seven Up Inc.) can now turn this around into some very favourable trade articles.