30 abril 2003

VITAMEDIAS
Journalists Debate Closure of Another Blog: A journalist working for a major media company decides to start a personal Weblog in his spare time. His blog becomes popular (or not). His association with the media company is stated, but discreetly. He has the usual disclaimer: This Weblog is the opinion of Joe Journo, and not the company he works for. But what does the company think? If it's CNN, Time magazine or the Hartford Courant, it doesn't think - it acts, killing the Weblog for reasons stated (and unstated). [...]
Some recipes for success in journo Weblogging:
1) You're not a "name" reporter, or you write your Weblog under a pseudonym that isn't discovered;
2) You write your Weblog for the official media site, with full oversight from the publication;
3) You make your name as a blogger first, then get hired by the media company with the power to write what you want.
InstaPundit's Reynolds notes that he has one card to play that most journalists don't: it's not his day job. "I have a real position of power: I don't need the money."