VITAMEDIAS
Your TV is watching you: The company's software - which it now sells for use in cable and satellite set-top boxes - builds digital profiles of each person regularly using a particular TV, a statistical analysis of your TV tendencies that functions as a sketchy picture of your personality. Peter Mondics, Predictive's CEO, says that his software can get to know you quite well. It can, for instance, suggest with surprising accuracy what you may want to watch on TV.