VITAMEDIAS
Bored of the board: in an age of desperate media competition, why on earth do we think that a commercial property agent, a social services baroness or a lawyer will succeed in running a radio station?
Do they know anything at all about the media business, let alone radio? What radio training do these poor people get before they start making major decisions? Are they natural commercial radio listeners? Do they understand the competition?
I contend that more than 80% of non-executive directors in new commercial radio stations know squat about the business. They have no idea which questions to ask when recruiting managers, have no idea which measurements and indicators to use when monitoring performance, and have little idea what the competition - radio and the rest - is doing. And as for the important bit, content, well, hold me down!