13 setembro 2003

Study: Boomers Still Prefer Printed Pages: Preliminary data from a report Pew is to release this fall shows [...] a pattern in which the older tech elite, ages 42 to 62, are fond of technologies yet fall back on more traditional ways and means of doing things.
Forty-four percent of this group go online for news on a typical day, but many more, 60 percent, pick up the newspaper.
By comparison, 39 percent of the younger tech elite, ages 18 to 29, get news online and 42 percent read a newspaper.
"The young tech elite are roughly even as to how they get their news, through newspapers and online, and for the older generation, it's very clearly old media," said [John Horrigan of the Pew Internet and American Life Project], who is Pew's senior research specialist.
The pattern reflects social conditioning, Horrigan said.