VITAMEDIAS
Disney Dominates "Free" Media: Procter & Gamble may be the [USA]'s largest advertiser in terms of paid media impressions, but when it comes to the free kind - a.k.a. public relations - the packaged goods giant doesn't place in the top 10. [...]
During the second quarter of 2003, Walt Disney Co. attracted more media attention than any other of the top corporations in America [...] Other venerable consumer brands including Coca-Cola, General Motors and McDonald's also rank near the top.