VITAMEDIAS
Expert devotes life to how news looks: 'In 20 years I see all newspapers in a tabloid format, with fewer pages,' Mario Garcia says. [...]
His conclusion: We're a nation with environmentally induced attention-deficit disorder. It's not just that we're in a hurry. After years of flipping TV channels with remote controls, mouse-clicking through Web pages, we want, we need a change of stimulation about every five seconds. We can't read a newspaper story by story, top to bottom, front to back as readers used to.
"With TV or the Internet, this generation can go backward and forward. They expect the newspaper to be the same. These are not even scanners. Scanners were 10 years ago. I call them supersonic readers.''