VITAMEDIAS
Quantifying PR by Medium: a new syndicated study has begun tracking PR impressions in much the same way that Nielsen tracks TV audience impressions. An impression is how many people are reached by a media exposure: the number of viewers in the case of TV, the number of readers in print media.
According to that research, TV accounts for only 19 percent of the PR impressions generated by the largest U.S. corporations. By contrast, print media-especially newspapers-represent the vast majority of stories devoted to corporate America