Social Currency: No matter how colorful you make it, content will never be king in a wireless world. It's not the content that matters - it's the contact. [...]
But elaborately produced content - like prepackaged video shorts, inscrutable weather maps, and football game TV replays - are not only inappropriate for a two-inch screen, they are inappropriate as social currency. Sorry, but people won't use their cell phones to buy content any more than they used their Internet connections to buy content - unless that content is something that gives them a reason to call someone else.
