Consumers open wallets for paid content: U.S. consumer spending for paid Internet content jumped during the first half of 2003, due partly to more people looking for a mate online, according to a new study.
The Online Publishers Association reported that spending on paid content grew to $748 million in the first half of 2003, an increase of 23 percent over the same period last year. The study, conducted by ComScore Networks for OPA, showed 25 percent growth in the first quarter of 2003 with spending reaching $368 million, compared with $294 million for the first quarter of 2002.
