He Thinks, Therefore He Sells: During the Internet boom years, investors sank billions into the stillborn brainchildren of radical Bay Area entrepreneurs. Now, as new ideas and capital are scarce, a San Francisco artist is hoping to get investors to bypass the ideas and just buy his brain.
The idea is immortality.
Jonathon Keats, a 32-year-old conceptual artist and novelist, has announced plans to auction off futures contracts on 6 billion neurons in his brain, which he copyrighted this spring. The copyright, like all copyrights, lasts for the life of the creator plus 70 years
