Microsoft and Google: Partners or Rivals? According to company executives and others briefed on the discussions, Microsoft - desperate to capture a slice of the popular and ad-generating search business - approached Google within the last two months to discuss options, including the possibility of a takeover.
How good is Google? Google is now more than a business: it is a cultural phenomenon. But where will it be in a few years?
[...] Google has already built sufficiently deep networks with advertisers to mount an effective resistance to Microsoft's impending assault.
