Coca-Cola Unveils High-Tech Billboard one of the world's biggest and most sophisticated billboards [...] - a 99-foot-wide neon colossus which can respond to the weather and interact with people looking at it from the ground. [...]
The sign can respond to weather and movement.
"When it's raining, big drops will appear on the screen and when it's breezy, the Coke sign can ripple as if it's being blown by the wind," a spokeswoman for the company said.
It will also be able to recognize if people are waving at it from the ground below and, eventually, will be able to respond to text messages from mobile phones, she said.
[ver também A Coca-Cola prepara-se para lançar um concurso onde o feliz (?) possuidor da lata premiada vai ser localizado por satélite.]
