Blogs Emerge As Hot New Ad Medium, Albeit With Trepidation: When popular new media formats emerge it usually doesn't take long for advertising to follow, so it's not surprising that the rapid proliferation of Web logs - a.k.a blogs - is establishing a new advertising marketplace. [...]
But advertising on blogs isn't for everyone, cautions Todd Copilevitz, director of Richards Interactive, an agency that's developed blog marketing strategies for Nokia, Home Depot and, most notorious, Dr Pepper's flavored milk drink Raging Cow. "If you want the steady drumbeat of sell, sell, sell, buy, buy, buy, this is not the forum for you. You do not control message."
The agency first began using blogs as ad medium nearly two years ago.
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