Heavy User Findings: Magazine Readers Like Web Ads, Web Users Don't
Surfers switch off TV for PCs, according to research that shows the amount of time they spend on the internet is outstripping the time they spend watching television for the first time.
Web guru fights info pollution: E-mail, the net, weblogs, instant messaging, text messaging, multi-media messaging... the list of ways to communicate electronically in the 21st Century is growing.
People need to prioritise and be more disciplined.
To some, all these tools which are only a couple of clicks and screen flicks away have transformed the way they work and run their lives.
To web guru Jakob Nielsen, it is computers which are starting to control us, and it is time to "rule the computer and put it back in its place".
