There's a Sucker Born in Every Medial Prefrontal Cortex: The neuroscience wing at Emory University Hospital in Atlanta is the epicenter of the neuromarketing world. [...]
Neuromarketing may also be able to suss out the distinction between advertisements that people merely like and those that are actually effective -- a difference that can be hard to detect from a focus group. A neuromarketing study in Australia, for instance, demonstrated that supershort, MTV-style jump cuts - indeed, any scenes shorter than two seconds - aren't as likely to enter the long-term memory of viewers, however bracing or aesthetically pleasing they may be.
Still, many scientists are skeptical of neuromarketing.
