TECNOSFERA

Business Blogs: How Successful Companies Get Real Results With Weblogs: "Blogs" is a favorite buzzword for the Internet cool crowd these days, but many marketers are wondering whether weblogs have any real business application. If the experiences of companies such as Microsoft, Macromedia, Nokia, Sega, ESPN, Home Depot, Dr. Pepper, Jones Soda, Mattel, The WB television, Jupiter Research and the US Army are anything to judge by, then the answer is a decided yes.