Americans Use Media Far More Than They Realize: Americans spend more time than they realize with the media, especially television, and often use multiple media simultaneously, according to a new study released Thursday at a conference on media convergence at the University of South Carolina.
The study concludes residents of Middletown, USA (Muncie, Indiana) spend 10.5 hours a day using media. About a quarter of that time, they are using at least two media simultaneously.
