Marketing in Places That Were Once Free of Messages: The trend to advertise in places that had until recently been advertising-free is accelerating, with two major marketers clambering aboard the booming brand wagon.
One is Toyota Motor Sales USA, which is sponsoring the new Toyota Center in Houston, home of the Rockets and Comets basketball teams. [...]
The other marketer is Nextel Communications, which will announce today that it is becoming a principal sponsor of a monorail system that is scheduled to start serving Las Vegas in January
Stuff and Nonsense ["magablogs": magazines & catalogues]
Lucky now has 900,000 readers, is pulling in ads by the bucketful, is spawning imitators and was named last month as Advertising Age's Magazine of the Year.
Some critics see the magalog's success as a sign of the end of civilization. But Lucky succeeds because it applies an aggressively democratic sensibility to the world of fashion.
