The Second Most Important Property of the Web: The top-scoring factor was “good content.” This is of course a great relief: it confirms that Web users are not stupid and that flashiness does not compensate for lack of content. The third most important factor was speed of downloads; and factor number four was freshness of content.
What was the second-most important reason that made users like a site? Surprisingly, it was “usability." Surprising not because it is unexpected that users want sites to be easy to use, but because Web site builders report that whenever a company wants to cut costs of Web site development, usability is scrapped or at least postponed.
