In Search of a Way to Get Viewers More Involved With Their TV's: Give consumers something active to do during a scheduled show, the reasoning went, and they will watch it, commercials and all.
But couch potatoes don't want to interact!: With all due respect to the slide-rule set, then, please wake me when the evolution's over. Until then, you'll find me planted on the couch with my feet on the coffee table, interacting with chips and salsa.
