29 janeiro 2004

VITAMEDIAS

The Rise of the Micro-Mags: The basic idea is to find the most affluent neighborhoods in the country and saturate them with lush, edgy, highly atmospheric magazines that create a breathless exclusivity about their scene.
The challenge is to create an editorial product compelling enough to defeat the “junk mail” perception that clings to almost anything distributed for free, and to convince local advertisers that readers will respond.