22 janeiro 2004

VITAMEDIAS

Younger readers shun newspapers, get news from Net: Analysts say it appears that the Internet has permanently shifted the reading habits of young people, and they are unlikely to take up reading printed newspapers when they grow older as earlier generations did. This raises important questions about the future of daily newspapers and who will read them
The young and the newsless: Why 18-30's tune out mainstream media: Want a punch line? Twenty-one percent consider comedy outlets such as "SNL's" "Weekend Update" and Comedy Central's "Indecision 2004" coverage on "The Daily Show With Jon Stewart" their regular sources for campaign news. According to the survey, Americans under 30 cite these shows nearly as frequently as newspapers and broadcast news sources as their election news outlets of choice.
Contra-corrente? Cofina estuda nova revista dirigida ao target compreendido entre os 15 e os 25 anos.