70% Use Multiple Media at One Time: Americans are truly multi-media consumers:
* 74.2% of the public regularly or occasionally watches TV and reads the newspaper at the same time.
* 66.2% regularly or occasionally watch TV while going online.
* 70% say they sometimes absorb two or more forms of media at once.
* While waiting for downloads on the Internet, 61.8% watch TV, 52.1% listen to the radio, and 20.2% read the newspaper.
