Rivals to Look for Data in Google Numbers: If Google Inc. opens its books this week as many still expect, its rivals will be hoping to unravel one of Silicon Valley's most closely guarded secrets: how much it makes every time someone on the planet Googles.
Larger competitors, such as Yahoo Inc. and Microsoft Corp., are likely to seek clues on Google's profitability and how much the secretive firm is investing in new technology, as they seek to carve out a chunk of the online search market, analysts said.