Eles andam aí: Marketers Press for Product Placement in Magazine Text: Call for End of Strict Separation Between Advertising and Editorial Content
"More advertisers ask us to blur the lines between advertising and editorial," said Nina Lawrence, president of Conde Nast's Bridal Group and publisher of Bride's and Modern Bride. "It's accelerated in the last year." Ms. Lawrence placed the blame for this squarely on branded-entertainment deals: "Advertisers are asking for what they want on TV, and they're getting it."
