Company Blogs Aim for Newspaper End Run: Channel 9 is a new blog, or online diary, run by Microsoft programmers. Launched April 1, it features interviews with Microsoft employees, "insider" information on new products and breaking news from the software giant.
While Microsoft says the site is about "building community," it also serves another purpose - getting the company's point of view out without relying on the media.
Business Discovers the Blogosphere: what do blogs actually offer individuals and corporations? Why are they so popular?
