7 reasons Web users will pay:
Here's a look from bCentral at seven types of content that analysts believe will inspire people to pay:
• Content that helps people do their jobs.
• Content that helps people manage their money.
• Content that helps people manage their appearance and love life.
• Content with a deep emotional connection to people's lives.
• Paid programming or features "bundled" or added on to free content.
• Content that optimizes the Web as a medium.
• Content for recreation and entertainment.
Considering a paid-subscription model for your Web site? Here's some more advice from the experts:
• Don't charge unless you have exclusivity and/or a strong market share.
• Experiment with pricing.
• Experiment with "bundling" tools and other programming.
• Optimize for the Web and plan ahead for the impact of broadband.
• Don't make signing up a hassle.
• Consider multilingual offerings, to draw customers internationally.
• Know that advertising will remain the dominant revenue source.
