Newspapers' reputations rest with editors: reporters don't make a newspaper good or bad. A newspaper's reputation rests with those who push the levers and make decisions regarding content - the editors.
Editors hire and fire. They control the budget. They decide what news to play up or down or bury or ignore. Editors decide whether to fill their pages with touchy-feely stuff or the hard stuff that causes the political bosses to have sleepless nights.
