Entre 1999 e 2003, Portugal teve uma baixa de 16,7 por cento na circulação de jornais (a maior quebra entre os ex-15 da União Europeia)...
World Press Trends: Advertising Rebounds, Circulation Down Slightly
Newspaper advertising revenues are finally on the upswing as the world economy rebounds, but global newspaper circulation is slightly down, according to the annual survey of World Press Trends published Monday by the World Association of Newspapers. [...]
* Global newspaper circulation declined 0.12 percent in 2003 compared with a year earlier but was up 4.75 percent over the five-year period from 1999 to 2003.
* The number of free dailies is growing dramatically - a 16 percent increase in 2003 from a year earlier and a 24 percent increase over the past five years in countries for which data was available. [...]
* In the 15 countries of the "old" European Union, 13 reported circulation losses in 2003 compared to 2002 and in the five years from 1999. Circulation in the 15 was down 2.2 percent year-on-year and 5.9 percent over the five years period, representing a loss of 1,415,000 daily sales in one year and 4,507,000 daily sales over five years.
The two countries in this group which showed growth in 2003 were Belgium (+0.2 percent) and Spain (+0.1 percent).
Those reporting losses were: Austria -1.2 percent; Denmark -3.7 percent; Finland -1.7 percent; France -1.51 percent; Germany -3.0 percent; Greece -1.0 percent; Ireland -7.8 percent; Italy -1.7 percent; Luxembourg -2.4 percent; Netherlands -2.5 percent; Portugal -4.03 percent; Sweden -0.1 percent; and the United Kingdom -4.7 percent.
Over the five years 1999-2003, circulation declined in: Austria -12.9 percent; Belgium -5.5 percent; Denmark -9.6 percent; Finland -2.7 percent; France -4.98 percent; Germany -8.1 percent; Greece -8.0 percent; Ireland -3.8 percent; Luxembourg -7.12 percent; Netherlands -6.2 percent; Portugal -16.76 percent; Sweden -1.3 percent; and the United Kingdom -3.4 percent. [...]
* The Norwegians and the Japanese remain the world?s greatest newspaper buyers with, respectively, 684 and 646.9 sales per thousand population each day. Sweden comes next with 590 followed by Finland with 524.2.
