New global trends, challenges facing newspaper industry: New global editorial trends and contrasting figures on advertising revenue and circulation presented a heady mix of information and insight into ups and downs of managing media publications or running a daily newspaper.
In markets where circulation is declining, some newspapers are bucking the trend and gaining sales. What are they doing that others can emulate?
Surprisingly, all of them have more women readers than men.
All of them set long-term strategies and stick with them. None are obsessed with younger readers and they market to all age groups.
The editors were unanimous in their view that the front page had become more important than ever before. Even conservative newspapers like France?s Le Monde are using more colour, more photos, more indexes to pull readers inside.
