PR Needs to Stand for Real Transparency
Q: Why is blogging not really journalism in your view?
Jay Rosen: The new thing is how, in the online space, bloggers knit the news together with their views and views arriving from elsewhere, and then manage to embed into the Web this second imprint, upon the items that originally struck us as news.
And so you have the first wave (also called a news cycle) and a second that embeds it further into the Web, with interpretations adding to a web of other notes and reactions. How is this possible? Because the bloggers know how to link, and quote, and entice you to look elsewhere, zap around. They're way ahead of the journalists on that. If people in the press would just understand that one fact they would grasp what weblogs are about, and why they're being talked about at all today as "journalism."
