You can't possibly be serious!: the ambush interview of an unsuspecting newsmaker ? is the latest twist in prank TV. Among current practitioners, some of whom are cultivating a hip following:
? Da Ali G Show
? The Daily Show With Jon Stewart
? Crossballs
This isn't the kind of old-style ambush, with a news crew surprising someone accused of wrongdoing and recording the response on camera. Every person on these new prank shows has agreed to be interviewed.
The difference is that most of these media-savvy "marks" don't realize, or know, that they're stepping into carefully planned setups intended to mock them and amuse audiences.