21 setembro 2004

VITAMEDIAS

Networks Reject Adbusters' TV Spots: For more than a decade, Adbusters has been trying to buy airtime for its TV messages. These 15- and 30-second "social marketing" spots tackle issues from obesity to environmental destruction to consumer consumption. Never seen them before? That's because most broadcasters flatly refuse to show them.
Legal Battle: Adbusters Takes TV Networks to Court: we're fighting for the right to buy airtime for our advocacy spots. How important is this case? For a generation that sees the media as their battleground, a victory here will mean free speech can return to the airwaves. A victory here will change everything...

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