16 setembro 2004

VITAMEDIAS

The latest buzz in TV programming - generosity: The rise in Good Samaritan TV is, in part, a backlash against the skullduggery that has made its way into family living rooms in recent years. But it also plays into a powerful market desire for make-over in America. The country is fascinated with both the notion of reinvention and the philanthropic vehicle often used to get there - as was seen by the buzz generated when Oprah Winfrey handed out 276 sets of keys donated by General Motors, a gesture worth some $7 million.
Don't worry, though: Those who still want the manipulation and scheming of shows like "Big Brother" can certainly find it. They can watch participants humiliate themselves in any number of ways.