Newspapers Morphing Into TV Online: This summer, USA Today's Web site teamed up with The FeedRoom, a New York-based company specializing in providing broadband, in hopes of converting those online readers to online video viewers. Primarily, the new initiative made it easier for users to watch streaming videos with one click, without worrying about the technological aspects of downloading them and regardless of what type of media player they used.
So far, said USAToday.com Editor in Chief Kinsey Wilson, the plan has worked.
