TV Phones Prep for Prime Time: Mobile TV is coming to a cell phone near you -- and it could leave hot offerings like ringtones and text messaging in the dust
An 'Incredible' Marketing Ploy: The Walt Disney Co. and Pixar Animation Studios have marketed the film ["The Incredibles"] over mobile devices. Pick up your phone or log onto Disney Mobile, the company's cell-centric Web site, and you can download two dozen Incredibles wallpaper graphics, two new video games and three dozen custom-made ring tones--including one of villain Syndrome growling, "What, you expected a cute little ring?"
It's a clever way to promote the movie--but perhaps just as importantly, it's a strong new revenue stream for both content and service providers.
The Wall Street Journal Mobile Launches: The Wall Street Journal Mobile will provide up-to-the-minute business and financial news from the Online Journal, along with comprehensive market, stock and commodities data, plus personalized portfolio information -- directly to a cell phone.
