What Are You Watching On Your Cell? Ready for mobile TV? In January, Fox will introduce one-minute "mobisodes," based on its hit show 24, for Vodafone cell-phone users in most of Europe. [...]
The mobisodes, tailored for small screens with more closeups and larger text, won't likely offset falling network ratings. But as folks spend more time away from home, TV execs are eager to lure eyeballs. It's Hollywood's first made-for-cell show, but Fox says deals with other carriers are coming.
