Why There's No Escaping the Blog: Freewheeling bloggers can boost your product?or destroy it. Either way, they've become a force business can't afford to ignore. [...]
Blogs are just the latest tool that makes it harder for corporations and other institutions to control and dictate their message. An amateur media is springing up, and the smart are adapting. Says Richard Edelman, CEO of Edelman Public Relations: "Now you've got to pitch the bloggers too. You can't just pitch to conventional media."
