GM executive becomes a blogger: The world's largest automaker has entered the conversational world of blogs. [...]
GM studied the world of blogs for 18 months before entering it "with caution" in the fall with a blog on the 50th anniversary of the small-block engine.
"We thought it was a relatively safe topic," said Michael Wiley, GM's director of emerging technology and new media. "It's not something with much of a chance for controversy."
[E com um código de ética onde se especifica:
1. We will tell the truth. We will acknowledge and correct any mistakes promptly.
2. We will not delete comments unless they are spam, off-topic, or defamatory.
3. We will reply to comments when appropriate as promptly as possible.
4. We will link to online references and original source materials directly
5. We will disagree with other opinions respectfully.]
