The Weblog Question: Who owns Weblog content? What are the risks? And how far should employees go in sharing their thoughts? [...]
Ownership is important because Weblog material has both potential value and liability. "I would think the employer would want to own the content," [Cydney Tune, an intellectual-property lawyer with law firm Pillsbury Winthrop] says. "As a general rule, it's better for employers to own everything that the employee creates because you never know when it's going to become important to your business." [...]
For now, few business bloggers seem overly concerned about the legal fine points. But it may be only a matter of time before the copyright question becomes a copyright issue. "It will become important if liability arises out of it or if it becomes extremely valuable," Tune says. Given the soaring popularity of Weblogs, both scenarios seem all but inevitable.
