Media Predictions 2005:
* Broadcast Television The long-standing business model for broadcast television ? the network model ? will, in developed countries, steadily be replaced by a complex and diverse media market with even greater opportunities. [...]
* Convergence This will remain a hot topic in 2005, but will provide strong returns for only a handful of media companies. [...]
* Personalized content Companies will spend heavily trying to convince consumers to watch television on mobile phones and other mobile devices. But what consumers really want is simple content [...]
* Publishing Newspaper publishers will see modest growth from their on-line operations, while magazine publishers will enjoy greater success. Niche journals, in particular, will increasingly be offered in electronic form ? providing instantaneous global distribution at massively reduced cost. Traditional media outlets will lose their monopoly on content, as more and more people express their opinions on the internet through blogs (web logs) and wikis (editable web pages). While these sources will not directly threaten traditional media revenue, they will compete for eyeballs and influence, which are the media industry?s underlying currency.
* Digital Terrestrial Television 2005 will be a pivotal year for DTTV.
