17 fevereiro 2005

VITAMEDIAS

Mazur's Hypothesis on Technology Controversy and Media: In the early 1980s, Allan Mazur published his hypothesis on the direct relation between media coverage and public reaction toward technological issues. This hypothesis stated, ?the rise in reaction against a scientific technology appears to coincide with a rise in quantity of media coverage, suggesting that media attention tends to elicit a conservative public bias. [...]
[T]his article tests Mazur?s hypothesis empirically by using media content and public reactions in a single research design. Results indicate that Mazur?s hypothesis is not supported by the data.