All The Loyalty That's Fit To Print: The New York Times Co. just bought the world's biggest blog.
OK, About.com isn't technically a blog, but it is a massive collection of content produced by non-journalist experts. [...]
User-generated content can be expanded far more quickly and cheaply than traditional media. If the New York Times wants to add pages, it needs to hire more journalists, whereas a community grows every time someone feels passionate enough about something to post their thoughts online.
And that's precisely what the Times is hoping to continue to foster on About.com.
