Ads Embedded in Online News Raise Questions: Online sites are generating new revenue by steering readers to advertisements when they click on certain words. But when those keywords are embedded in the text of a news article, those sites are generating debate as well.
Two months after Forbes.com ended an experiment with such keyword ads, citing unease among its reporters, The New York Post is considering adopting the practice for its site. In the process, the newspaper is raising questions about the ethics of keyword advertising online. [...]
Internet-savvy advertising industry observers quickly noted the appearance of paid ads in Post news coverage. A blog at www.adjab.com first reported it yesterday morning, calling the practice "not normal." [...]
The challenge for most offline publishers today is finding ad revenue growth.
