Passado, presente e futuro dos jornais:
Newspapers: 400 Years Young! The World Association of Newspapers has accepted evidence produced by one of the world?s leading printing museums that 2005 marks the 400th anniversary of the birth of the first newspaper in print.
Newspapers: A Brief History (via Jornalismo e Comunicação)
The Essential Newspaper: So I, too, worry about the future of newspapers. They are central to an informed citizenry, and their special role cannot be filled by competing media.
I worry about the self-inflicted wounds that diminish the trust that should exist between newspapers (and television news networks) and the public, and about the increasing numbers who are not reading newspapers at all. [...]
My vote goes for more hard news, especially on Page One, more of the context that newspapers can so well provide, more probing of government and institutions at all levels, and more journalism that is unflinching yet beyond reproach -- in other words, trustworthy.
Memo to Today's Media Execs:
Q: What's happening in the media business today?
A: You're seeing a shift from the great bootstrapping entrepreneurs who built these companies to the professional managers. You can see a lot of parallels with this evolution to what took place before in the financial, auto, and oil industries. At the same time, though, you have the realization of convergence in media. It couldn't be a more fascinating time. [...]
Q: What's the single biggest challenge for the media executive of tomorrow?
A: Let me give you two challenges. The first is how do you grow your business when there's such consolidation on the provider side [and] so much fragmentation on the audience and advertising sides? Secondly, media companies have invested to create companies with giant asset bases. So how do you generate an attractive return on these assets?
Would you like a CD with that newspaper? A DVD? "It's bizarre," joked Miguel Pereira, the director of marketing for El País, who is presiding over the newspaper's profitable development of a sideline trade in discounted books, DVDs, and CDs. "The fact that a kiosk has become a bazaar is pretty bizarre."
The Next Generation: For today's media execs, digital is where the action is
Today's executives have to manage in three dimensions -- constantly imagining their books, magazines, movies, shows, and games in an array of digital forms. More and more you hear executives referring to cell phones as their third screen. [...]
Inertia in many of the sprawling media empires can make it even tougher to turn a new idea into a revenue stream. [...]
By its nature there's really no escaping the new world of media.
How Will Magazines Survive the Internet?
Internet editor turns his focus on the West: Jonathan Weber, who in California helped found The Industry Standard magazine in the 1990s, now lives in Missoula, Mont., where last week he launched the online magazine New West. He hopes to tap into the tech-literate ?New Economy? workers of the Rocky Mountain region and bloggers, whose writings offer fresh perspectives. Communities in the West are changing, Weber said, and ?the media choices haven?t kept pace.?
A Indústria do Comentário: Há hoje uma indústria de falar / escrever sob a forma de comentário que faz parte das novas tecnologias e é, meus caros amigos e inimigos, uma ?indústria de ponta?. É como essa outra tecnologia dos nossos dias a produção do humor, outra ?indústria de ponta?, florescente em tempos deprimidos como os nossos. [...]
A indústria agrega académicos, empresários, políticos no activo (os que esperam ir a votos no quadro de legítimas ambições) e interessados pela política, jornalistas, escritores, advogados, professores num estatuto de igualdade. Alguns académicos pensam que quando opinam têm regras diferentes dos empresários, mas enganam-se. Na indústria do comentário tudo se mede pela qualidade da opinião, que é obviamente reforçada pelas competências a montante e a jusante, mas não é por elas legitimada. O mesmo tipo de ilusões existe nos políticos e nos jornalistas, mas opinião mede-se contra opinião.
