The Role of Ethics In Weblogging: You see ? the real role of ethics isn't in the media. It's in the community ? and it always has been. The system as it existed before molecular media created a dependancy on media. Society hoped ? and depended on ? the media being objective and reporting accurately. In time, society expected it because there just isn't enough time in the day to challenge the media.
Enter the weblog ? a real weblog, with actual content and the ability to comment. Suddenly there is a simple process to interact with the media, to affect the media ? and to be a part of the media. Yet being a part of the media is not a responsibility we are used to ? we are products of a system which created a society that depended on journalistic ethics.
Like it or not, now we're all closer to being an active part of the media. We're ultimately responsible ? not the individual weblogger. As a society, we're now being required to clear the cobwebs from our minds and do something extraordinary
(BTW, nos membros da Media Bloggers Association, encontramos:
Luis Antonio Santos - Atrium
Manuel Pinto - Jornalismo e Comunicação
António Granado - Ponto Media
Daniela Bertocchi - Intermezzo)
