Line56.com: Blogging for Bucks: How the Atlanta Journal-Constitution balances free and paid content; a model to accommodate different kinds of readers [...]
The idea of paid blogs is admittedly a new concept for both companies and their customers or prospects. Very few companies (Marqui is an example) are paying consumers to blog about them, but the idea of paying companies for access to their own premium blogs is more mainstream -- at least in the sports world, where the ever-popular ESPN.com introduced paid content several years ago.
Still, after about a year of experience with the model, AJC.com met its -- admittedly modest -- revenue and subscription goals, and in future the contribution could be greater.
